<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>eMedia Worx Search Marketing Blog &#187; Social Media</title>
	<atom:link href="http://www.emediaworx.com.au/blog/category/social-media/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.emediaworx.com.au/blog</link>
	<description>Search Marketing commentary, Web Design tips and more.</description>
	<lastBuildDate>Thu, 26 Jun 2008 07:41:37 +0000</lastBuildDate>
	<generator>http://wordpress.org/?v=2.8.4</generator>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
			<item>
		<title>The End of Customer Reviews and maybe Web 2.0!</title>
		<link>http://www.emediaworx.com.au/blog/2007/06/16/end-of-customer-reviews/</link>
		<comments>http://www.emediaworx.com.au/blog/2007/06/16/end-of-customer-reviews/#comments</comments>
		<pubDate>Sat, 16 Jun 2007 07:17:55 +0000</pubDate>
		<dc:creator>Dave Beck</dc:creator>
				<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.emediaworx.com.au/blog/the-end-of-customer-reviews-and-maybe-web-20/</guid>
		<description><![CDATA[A large part of what is the driving force behind the Web 2.0 phenomena is the ability for website users to generate content.  A lot of this content comes in the form of reviews and comments on various products and services.  Could all of this been turned on its head based on a recent Australian [...]]]></description>
			<content:encoded><![CDATA[<p>A large part of what is the driving force behind the Web 2.0 phenomena is the ability for website users to generate content.  A lot of this content comes in the form of reviews and comments on various products and services.  Could all of this been turned on its head based on a recent <a href="http://www.smh.com.au/articles/2007/06/14/1181414431970.html">Australian High Court decision ruling damages on a damning restaurant review</a>?</p>
<blockquote><p>&#8220;High Court judges today ruled 6-1 to dismiss an appeal by Fairfax against a ruling of the NSW Court of Appeal that concluded that no reasonable jury could find it wasn&#8217;t defamatory to declare a restaurant sold bad food and offered poor service.&#8221;</p>
<p>Restaurant critic Matthew Evans dined there twice and produced a scathing review, rating the restaurant 9/20, declaring it expensive with half the dishes unpalatable, saying service was good and bad, and rating value a shocker. However, the harbour view was nice.</p>
<p>&#8220;In a city where harbourside dining has improved out of sight in recent years, Coco Roco is a bleak spot on the culinary landscape,&#8221; he concluded.</p></blockquote>
<p>This decision may set an incredible precedence on what is published and freedom of speech.  The speed at which a Blog post or forum topic can spread virally contributes to what is a huge concern to businesses large and small and they need to develop strategies to monitor and react.  They now just might have the ultimate reputation management tool &#8212; <strong>a damages claim</strong>!</p>
<p>Where is this going to leave Web site owners and how they moderate user generated content?</p>
<p>How will it affect the way you write your Blog?</p>
]]></content:encoded>
			<wfw:commentRss>http://www.emediaworx.com.au/blog/2007/06/16/end-of-customer-reviews/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
	</channel>
</rss>
