Can’t count the number of times the organic results didn’t show what I was looking for, and the ad copy did, but once I got to the page, my reaction was, “huh”?

To be fair to the SMH ad, it does deliver what it says, “you could win”. But yes, you’d expect the link to go to their sports/league page and not a competition page where it’s another click to get to where you want to be.