eMedia Worx and 5 tips for selecting your new business name
Naming your new business can be exciting and just as important as naming a child.
Back in 2001 eMedia Worx seemed like a great business name. eMedia was a real buzz word at the time and if you do a Google search on it you will see that similar businesses around the world had the same idea.
Short for electronic media it was right up there with eCommerce and eMail and by adding Worx with the funky x, a fashionable idea at the time, we felt that we had added that touch of old factory working environment with the double meaning of telling people that ‘electronic media works’.
We soon discovered that along with the clever name came the downside. We find ourselves having to spell it virtually every day. Small e, Capital M, e.d.i.a, space, capital W, o.r.x. Yes x.
The numerous mis-spellings and variations have included e-Media Worx, E-Media Worx, E-mediaworx, Emediaworx, eMedia Works, Media Works and we have even answered the phone to more than one person asking to speak to ‘Mr Worx’.
With the wisdom of hindsight I feel qualified to offer -
My 5 tips for selecting a new business name
1. Don’t make it too fashionable.
Just like Kylie and Jason fashionable names come and go out of date quickly.
2. Make sure it is easy to understand, spell and pronounce.
eMedia Worx - what were we thinking!
3. Remember the KISS principle of Keeping It Simple Stupid
Short, memorable and unique.
4. Write it down
Some words can look silly in print and worse in a web address. Pen Island becomes www.penisland.com
5. Include either what you do, how you do it or where you do it
ABC Landscapes, Speedy Landscapes, Ballina Landscapes.
6. Yes, I can count but this one is really important to me.
Work with a designer to create your logo design. Colour and style can say a lot without words.
