It really is only a matter of time before Google becomes much more aggressive in it’s targeting of real estate related traffic.  This is only further highlighted by a recent interview of Justin McCarthy who is in charge of Google’s Business Development “Real Estate” department.

A couple of key points that he makes are:

• that they feel that their best model will be to integrate syndicated data with organic search results
• agent listings will be free of charge, moving away from traditional paid classified models.
• that they have been studying user behaviour very closely and that most people searching for “San Francisco real estate” are generally looking for listings.  He hints that the most likely model that they will use to introduce search engine uses to this aggregated data will be by placing links at the top of the search results, offering suggestions through to “did you mean housing listings” links, much like they do now with common misspellings.

If you’re at all interested in real estate I encourage you to watch the video below.

Real Estate Video by - Real Estate Blogger

This entry was posted on Friday, September 21st, 2007 at 9:29 pm and is filed under Google. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.