Microsoft adCenter plans Australian launch!
Rumour has it that Microsoft plans to launch its paid search platform “adCenter” in Australia before the years end. The ads will be distributed on the already popular nineMSN search network, replacing Yahoo Search Marketing.
Business Strategy Manager Harvey Sanchez has stated that they see Australia as a top five international priority market for Microsoft search. He said that he hopes that adCenter will be launched by the end of 2007 and that they have already commenced a lot of localisation work to increase the relevancy for Australian searches.
Source: Search Engine Room