SEO Copywriting Services

Writing page copy for search engines and your visitors.

What is SEO copywriting?

Copywriting for your web site differs greatly from regular copywriting that you would usually read in most marketing text.

Writing professional web page copy requires careful research and preparation to produce copy that is relevant to your subject, is both key phrase rich and in line with on and off page optimisation and ultimately uses text that is brief and easy to read.

For example; If we were writing copy for a web development business in Ballina, our research would show that the words most typed into search engines for this business would include phrases such as; web developer Ballina, Ballina web development. Our online copy would then include these 'key phrases' as well as making the copy relevant to links within the site and 'on page' optimisation such as the page's title, description and key words.

Why do I need it?

Professional copywriting ensures that users specifically searching for your business can find you and that your site remains relevant to their search.

As each business, its market place and demographic varies we will need to discuss each situation in context. We may find that you need only a certain number of pages that require professional copywriting.

If over time, when monitoring your site's statistics, we found that the most searched terms have changed we can change the on page copy to reflect this trend to keep your site relevant and ranking well. Other optimisation services we offer can be found in the Search Marketing area.

How we can help

At eMedia Worx we have the skills to ensure your pages are optimised for search engines with carefully written copy to keep your site ranking well.

We make this service available to all our clients and highly recommend copywriting to online businesses who have a product or service that is in a highly competitive online market.

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