Pay Per Click Management (PPC)

It goes without saying that everybody who owns a web site needs to be on the first page of results in all of the major search engines. The only way that anybody can guarantee your site being there is by conducting a Pay Per Click (PPC) Campaign directly with Google, Yahoo and nineMSN.

eMedia Worx offer you account set up and management services for the following PPC providers:

  • Google AdWords
    Google allow you to bid on your selected key phrases while still allowing you to set a maximum Cost Per Click (CPC). Your ad campaigns will appear at the top or to the right of their search engine results.
  • Yahoo! Search Marketing
    Yahoo! Search Marketing allow you to display your ads across an extensive network including Yahoo, nineMSN and Alta Vista.

What can eMedia Worx offer you!

eMedia Worx can offer you the complete PPC set up and management service.

A typical campaign will consist of:

  • Discussing and analysing your business to identify your desired internet advertising outcomes.
  • Conducting key phrase analysis to determine what phrases your customers are actually searching for.
  • Compiling compelling ad copy.
  • Helping you construct landing pages with high conversion rate.
  • Ongoing Bid Management.
  • Modification of listings that are non productive and updating keyword buys as your campaign progresses.
  • Regular performance monitoring and reporting.

PPC Frequently Asked Questions

How does a pay per click campaign work? Over 90 percent of the Internet uses will use a search engine to find information, products and services. A clever business owner quickly realizes that he/she needs to advertise to people that are using phrases that describe their product or service.

PPC marketing allows you to display "sponsored advertisements" directly to these people as they search. PPC marketing is the most highly targeted advertising available. You are placing your ads directly in front of people who are looking for your product or service!

What words or phrases should I target for advertising? Identifying the phrases that best describe your business is one of the most crucial steps of a successful PPC campaigns. As a part of setting up an account for you, we will research an extensive list of popular phrases that are actually being searched upon. The beauty of PPC is that you get to select what phrases your ads will appear on!

What is a landing page and why is it so important? A landing page is a page that is carefully constructed to match up with your advertising copy. A landing page is designed to provide an extremely high conversion rate, usually highlighting the unique selling points with a clear call to action.

A common pitfall of inexperienced PPC advertisers is to direct all of their traffic to their home page, expecting users to then hopefully find their way to the product or service they were interested in.

How do you monitor campaign success? We cannot stress highly enough the importance of monitoring and testing your advertising campaign. A search engine marketing professional will track the performance of every ad and provide post click analysis to determine that your advertising dollar is producing a Return on Investment (ROI).

It is important that every advertisement has a unique tracking code. This unique tracking code allows us to monitor visitor behavior from the time they enter your site. Monitoring this behavior allows us to determine the success or failure of each advertisement and allow us to continually tweak and refine ad copy, landing pages and keyword selection.

What does it cost? PPC advertising with both Google and Overture gives you complete control of your maximum bid amounts and Monthly/Daily budget. With cost per click (CPC) advertising you are only charged when somebody actually clicks on your ad. Typically CPC pricing can range from 10¢ through to a few dollars depending upon how competitive the term is you are bidding on.

Why do I need to outsource my PPC campaign? The answer to this is simple, without the appropriate knowledge you risk burning a bundle of cash very quickly. Poor key phrase selection and poor landing page construction are the two most common reasons that prevent campaigns reaching their full potential.

We live and breathe search engine marketing. We are continually working on client campaigns, evaluating tools, testing techniques and staying in touch with new trends as they evolve. Outsourcing your PPC campaign allows you to rest assured that everything is being done right and frees up your time to do what you do best.

Request a Free Quote

Please feel free to request an Obligation Free Quote on how a PPC campaign can help your business.

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