What is Search Engine Optimisation (SEO)

We are often asked what we believe are the most important elements of running a successful online business, and every time without doubt we say a clean, professional design that is easy to navigate, and search engine optimisation!

The next question is usually what is search engine optimisation? Put simply, search engine optimisation is a careful process of research, strategy and experience that is all implemented to help a web site be found on search engines such as Google, Yahoo & MSN.

The traffic that can be generated by targeting the correct keyword phrases, submitting to appropriate human edited directories, generating a sufficient amount of inbound links and making sure your web site structure is search engine friendly can make the difference between success and failure in what can be a cut throat online marketplace.

A search engine optimisation campaign will identify, research and target the actual phrases that are being used in a search engine to find your business or service, and work towards making your site the most relevant for the most appropriate phrases for each major search engine.

WHY DO I NEED SEO?

Many services will just submit your site as it is. You'll be there..... somewhere! Number 50? Number 50,000? And for how long? Your site needs expert tailoring first. Doing it yourself is risky, as many have found out by not adhering to the webmaster guidelines provided by the search engines, having their site banned without notice.

Here at eMedia Worx we offer our knowledge and experience to help you achieve long-term placements across a wide range of search engines. The variety of search engine services that we make available to you include:

WHAT IS THE SEO PROCESS?

First we analyse your website and your business, generating a search engine compatibility report.

We help you to choose the keyphrases your target audience is likely to use, and the level of competition for each of these selected phrases in the search engine results pages.

We optimise the structural technical requirements of your site to be compatible with search engine crawlers and website visitors. Your website copy is professionally written/rewritten to suit the vernacular and habits of your market and algorithms that govern the major search engines.

Off page factors such as link building and directory submissions are then implemented over an agreed upon time frame. The extent of your off page campaigns will depend heavily on the level of competition for the selected phrases.

Your web site is then carefully monitored by analyzing your Web site Traffic. The analysis will provide us feedback on what phrases are generating traffic, and whether the traffic is resulting in the desired outcome [sales, leads, e-mail subscriptions etc.]. All of this will be reported either weekly, fortnightly or monthly.

As you can see, our services are heavily geared towards generating highly targeted traffic for your business, with an even stronger emphasis on converting this traffic into sales. Potential customers are right now searching for your business, let us help you place your web site right under their nose.

Request more information about search engine optimisation.

The information provided on this page will give you a basic overview of Search Engine Optimisation. Please feel free to contact us for more detailed information about how we can help your business by requesting an Obligation Free Quote.

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